Done Super App

Done Super App

Multi-service platform · Delivery, services & marketplace

Role

As Head of Design, I led the product design from zero to launch, defining the UX strategy, structuring multi-service journeys, and building a scalable design system to support growth across verticals.

Services

UX Strategy UI Direction Design Leadership
UI / Web Design Design System Mobile App Design

Context

Done is a super app designed to bring together multiple everyday services — including delivery, on-demand services, and marketplace — into a single unified experience.

The challenge was to design a product that could handle multiple use cases while remaining simple, fast, and intuitive for users.

Key Challenges

  • Structuring multiple services within one coherent experience
  • Reducing friction across different user journeys
  • Maintaining consistency across diverse product verticals
  • Designing a scalable system to support rapid product growth

Design Goal

Create a seamless multi-service experience that allows users to easily navigate between different use cases while maintaining clarity, speed, and consistency.

Key Decisions

I approached the redesign through three key pillars:

Simplifying the booking flow

  • Reduced friction by restructuring the journey into clearer, more intuitive steps.

Improving information hierarchy

  • Made schedules, pricing, and key details easier to scan and compare.

Designing a scalable system

  • Introduced reusable UI components to ensure consistency and support future iterations.

Optimizing for mobile usage

  • Adapted layouts and interactions to reduce cognitive load on smaller screens.

Impact

  • Improved overall usability across multiple services
  • Reduced friction in key flows such as ordering and checkout
  • Increased consistency across the app experience
  • Enabled faster product iterations through a scalable design system
  • Established a strong foundation for future vertical expansion
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